5 Steps to Improving Church Announcements

You know the drill. The youth pastor oftentimes is responsible for church announcements. I get it. It provides face time for other staff members on stage, and a connection with the adult audience. Makes sense. However, church announcements can be a recipe for disaster. Let’s just take a stroll down memory lane to my church internship experience…(cue blurry picture and piano music for the flashback)

It was 10 years ago, and I was asked to announce the dessert fellowship to welcome new members who were recently baptized. Seemed simple enough…that is until I opened my mouth. It went something like this, “For all those that want to be baptized…no wait, we are going to baptize people…nope, dessert will happen after the service over there…you know where the basketball hoops are, what’s that called…

Yep, it was that bad. Sweat was pouring off my face, and I seriously debated sitting back down and asking the senior pastor for a “re-do”. Unfortunately, there are no “re-do’s” in church announcements. Over the years of doing this, there have been a few lessons I’ve learned in the process:announcements-710x325-crop

  1. Write it Down. Sure most blogs on announcements will tell you to not read a paper. While that’s true, it’s important you at least write out what you are going to say. It might even be smart to practice it, or you might end up looking like the Chevy guy after the World Series. I felt his pain…I’ve been there (see story above). In fact, I had to change the channel, it was too painful.
  2. Applicable to Crowd. The best announcements are those that affect the entire seated audience. The announcement that the 2-year-old Sunday School class is out of goldfish crackers would be best sent over email to the parents.
  3. Short & Sweet. Get to the point. Long-drawn out announcements are never a good idea. People will begin to drown you out. Give only the necessary information.
  4. Use Humor. Oftentimes, I will intentionally or non-intentionally allow humor to be part of the announcements. It relaxes the crowd and also allows the announcements to be more enjoyable. Rather than a simple reading of events they could just find in their bulletin.
  5. Videos.  Recently, I’ve been implementing videos during the announcement time. Since this can be time-consuming, I’ve only committed to doing these the 1st week of each month to highlight each month’s important events. See an example here.
  6. Research & Learn From Others. Here is how the pros do announcements. Learn from others.  Want more?  Try here and here.

Speaking of learning from others. Got other ideas? I’d love to hear from you! Leave some ideas in the comments below.

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