For years, I have wanted to make a promotional video for my youth ministry. I envisions action shots from youth group along with interviews and cool music in the background. Here’s the problem, I don’t know how to do any of that? Or at least not enough to make it not look like the public access channel.
Lo and behold, my brother-in-law starts a cinematography (I can’t even spell that, thank you Microsoft Word) company called 740 films. He graciously agreed to help me with this project. As we talked, I began to expand the vision to the entire church. How cool would it be to have a video for not only the youth ministry, but also a message from our senior pastor, a children’s ministry overview, and another video highlighting the young adult ministry. Why would I go through all this trouble (well, I actually did very little in the production process) to make these videos?
Here are 5 reasons why church promotional videos can be valuable:
- Front Door. As you may have heard already, the church website is the new front door for visitors. In 2012, as many as 1/3 of visitors went to the church website before they came to the church. I’m sure that number has gone up since then. So, having a professional video of the ministries of the church will only enhance that first impression.
- Awareness. When we unveiled all 4 of these church promos late last month, it had an interesting reaction from our people. There were several people who came up to me and thanked me for all I did in the youth ministry. Why would they do that now? Well, maybe because they have never visited the youth group. Maybe they thought all we did was play ultimate Frisbee, put rubber bands around a watermelon until it bursts (which is super cool by the way), and talk about MTV (anyone watch that channel anymore?). But now, seeing the vision and heart of the ministry, it raised the awareness and importance of the children, youth and young adult ministries to the whole church. It raised a whole new level of support.
- Advertising. This basically goes without saying. But in the first day of showing our church vision video, it had over 1,000 views. Being a small church, we rarely see 1,000 anything. This was great to see the word of our great church spreading among our people’s friends and families.
- Social Media. This past year, I have had the task of upping our social media network. With the help of some willing teammates, the scope of our Facebook and Twitter has grown from non-existent to somewhat viable. To put it into perspective, the likes on Facebook have grown 5 times what it was a year ago. So with these videos posted on various Facebook pages connected to the church, it will only add to that growth.
- Experience. For some visitors, the unknown makes visiting a church most terrifying. Providing a video of many of ministries along with interviews of the ministry leaders, it provides a number of things. It provides a familiar face when they walk in, even if it just was a face on the computer screen. Also, an explanation and vision behind the ministries here at the church provide reassurance. Our church is not after you money or will do anything that will make you feel uncomfortable when you walk through our doors. This reassurance is vital to anyone that desires to visit the church.
So without further ado…here are the 4 videos (credit: 740 FILMS)
Memorial Baptist Church
Memorial Student Ministries (MSM)
Kaleidoscope Children’s Ministries
Turning Point Young Adult Ministries